Cartoon Central

Click through for more on the evolution of DC.

What I suspect is unmentioned in the Times article is the significance of what’s unmentioned in the logo: Comics. The word wasn’t in the 70’s logo either, but it didn’t have to be because back then, all it was really used for was comic books. That was the only business DC was in. Today, the entity we think of as DC is the division of Time-Warner that has the primary control of Superman, Batman, Wonder Woman, et al, and — oh, yeah — they also publish comic books of them and try to develop new properties in other comic books.